Tuesday, May 31, 2011

Our favorite proposals: The movie trailer

This video is being spread all over the internet right now with 15 million views and counting!  The video got us thinking about what makes a truly great proposal.  We realized that surprise, creativity and a personal touch is what makes all the difference when popping the question.  We found a few of our favorite proposals that have been tapped and will be sharing them with you over the coming weeks.  However, if you have a proposal that you love, we ask that you share it with us!

Friday, May 27, 2011

My Memorial Day

As I envision the sea of men and women that have paid the ultimate sacrifice for our freedom, I’m able to pick out a few familiar faces.  These are not simply meaningless images that cause me to pause for a moment in my day.  These are riveting memories of people that once shared similar hopes, dreams and aspirations to myself.  These are people like Travis Wichlacz. 

Travis and I had a tendency to butt heads a lot.  As young, motivated Marines we constantly competed to be the best at everything we did.  Whether it was having the cleanest room or proving our tactical skill, we constantly jockeyed to be the best.  Although we were always amicable, there was a constant tension over which of us would be the best at everything we did.  Having someone like that in my squad forced me to be a better Marine. 

However, when I think about Travis, I seldom remember the time we spent together leading up to and going into Iraq.  Instead I remember the first time I met his mother.  Having never met her before we went to Iraq, I was nervous to meet Virginia.  We met at her home in West Bend, WI and enjoyed grilled steak and baked potatoes.  We spent a lot of time talking about Travis.  I told her stories from Iraq and she painted the picture of who he was as a boy.  Over the course of the night and in subsequent visits, we both seemed to get a better understanding of who Travis was.

As someone who has always been a momma’s boy, the hardest memories for me to conjure up are those of Travis’ mom: the joy on her face as she talked about the plans he had, the emptiness that followed when she realized he’ll never get to achieve his dreams, the eternal desire to see her son again.  These are the images that shake me to my very core.  These are the memories that have taught me the staggering price that must be paid to enjoy the life we get to enjoy.

This memorial day, I’ll likely spend the majority of my day grilling, drinking beer, watching baseball and spending time with my family and friends.  However, for a moment I’ll stop and think about the men that I knew.  I’ll think about the countless other men and women that paid so much so I can enjoy a day of leisure.  I’ll pause, truly pause, and take in what these men and women have done for me, for my family, for my country. 

For those of us who have suffered the loss of someone close to us due to war, this will be an easy process.  If you are fortunate enough to not know this pain, I invite you to still follow in the same process.  Take a moment on Monday to truly think about the men and women who have laid down their life for our country.  The men and women who allowed their dreams and aspirations to fall by the wayside.  The men and women who acted without fear or hesitation when asked to carry out some of the most difficult tasks in the world.  The men and women who have made this country so great. 

As you begin to understand these men and women, you’ll start to comprehend the enormity of our freedom and how truly precious it is.  This will be my memorial day, I invite you to make it yours.

Thursday, May 26, 2011

Facebook Fans Will Test Our New Metal

The number one request we’ve gotten recently is: “Ouch, the recent spike in the cost of gold really hurts. Is there anything that can be done?” Not an easy task, (especially since we refuse to hollow out our jewelry like some companies do) but we’re up for the challenge! We’ve been working to develop a new metal option worthy of the high caliber of our stones, and we think we may have found something you’ll be proud to wear.

But before we make this new metal available to the public, we need to test it in the real world. So we’ve called upon some of our most active Facebook fans (selected by a third party software called Shoutlet) to help with this experiment. Each fan will receive two rings from us and report back weekly on how the metal is holding up: good, bad, or ugly…we want to hear it! Over the next few weeks we’ll be sharing the results from these tests. We’d like the testers themselves to tell you what they like or don’t like about the new metals. And please, don’t be shy… ask the testers about their rings; your questions are part of the testing process too!

Want to be a DNL influencer? Partake in future tests? Make sure you like, comment and post on our Facebook wall every chance you get! :)