Tuesday, March 30, 2010

New Look!

If you haven't already, check out the new look featured on our homepage!  Designed to be more energized and interactive, it also makes it easier to navigate to our engagement section.  Once you get there, take a look at the new landing pages we've created for each of our six engagement ring categories.  (Like the one shown here, for our classic solitaires.)  See which type of setting is most likely to appeal to you based on your personality and sense of style, as well as which celebrities wear similar designs!

Monday, March 29, 2010

Retail Location closed Sunday

This Sunday, April 4th, the Diamond Nexus Labs retail location at the Mayfair Mall will be closed for the day.  We will be open again as usual on Monday, April 5th.  If you have any questions, feel free to call our Customer Care Center at 1.800.509.4990.

Thursday, March 25, 2010

"I Do" Wedding Fair this weekend!

Come see Diamond Nexus Labs at the “I Do” wedding fair in Milwaukee this Sunday, March 28th, sponsored by CuvĂ©e champagne bar!

Unlike typical sales-oriented wedding shows, “I Do” is taking a new approach – as an educational event to help brides and grooms learn about the wedding planning process, helpful services that may reduce the stress of the big day, and ways to stay within or even below your budget.  If all that doesn't entice you, you will also get to indulge in delicious food and champagne tastings!

Doors open at 12:30 pm and the show starts promptly at 1:30 pm.  Tickets are still available for $7 in advance or $10 at the door.  For more information or to reserve tickets, please visit www.idotheevent.com.

Thursday, March 18, 2010

Loose Gemstone Videos

Let's be honest: when it comes to jewelry, sometimes a photo just doesn't cut it.  That's why we've been working on increasing the videos on our website, as well as on YouTube and Facebook.  This week, we've added rotating video footage of our loose gemstones in a variety of shapes and colors, so you can get a better idea of which will best suit you and how they'll look when they arrive.

Click here to see our YouTube videos featuring clusters of gemstones arranged by color, or visit the loose gemstones section of our website to see videos of individual jewels displayed on their product pages.

Tuesday, March 16, 2010

Temporary Call Center Closure

Tuesday, March 16th, we will be closing our customer call center for one hour from 10 am to 11 am Central Standard Time.  During this time, we will be having a company meeting to review last year's progress and this year's new goals.  We look forward to taking your calls again as soon as this meeting is finished!

If you're too busy to call us after 11:00, (and believe us, we understand busy!) feel free to e-mail us with your questions at CustomerService@DiamondNexusLabs.com.  We'll get back to you as quickly as possible.

Friday, March 12, 2010

Comparison Videos

Ever wanted to see a Diamond Nexus Labs diamond simulant side-by-side with a comparable mined diamond?  If you've visited our retail location, you may have seen our display case where we have one of our 1.0 carat solitaires presented alongside two 1.0 carat mined diamond solitaires of varying quality, with their respective prices attached.

Since not everybody can make the trip to our store, however, we've posted two videos on our YouTube channel so everyone can see for themselves!

Click here to see one of our Signature Series gemstones, set in a Four-Prong Round Cut Tiffany-Style setting, with a flawless "D" grade mined diamond.  The Signature Series gem costs $149, while the mined diamond cost $30,000.  The Diamond Nexus Labs gemstone is the one on top, while the mined diamond is the one on the bottom.  Remember: the prices here are for the gemstones only, and do not include the cost of the setting.

Let's be honest, though: how many of us will ever be in the market for a $30,000 flawless "D" grade mined diamond?  Most people purchase something in a slightly lower grade.  Click here to see the Diamond Nexus Labs Signature Series gemstone compared to a more average mined diamond: slightly flawed, "I-J" grade, purchased for $5,500.  Again, the diamond simulant is the one on top while the mined diamond is the one on the bottom, and the prices here are for the gemstones only and do not include the cost of the setting.

Tuesday, March 9, 2010

Weekly Facebook Poll

Each week, we feature one product in the "Love It Or Hate It" section on our Facebook page, where fans can write their opinions of the spotlighted piece.  This week, it's a personal favorite: the Caramia ring!

Featuring a unique combination of triangle accent stones combined with the appealing halo design, the Caramia is a true stunner. A total of 65 stones dance around the marvelous center stone, further highlighted by light millgraine detailing throughout the piece. The Round Brilliant center stone is held by a double-prong feature which secures the stone as well as showcasing the meticulous attention to detail that went into creating this beautiful ring.

Log in to your Facebook account to join the discussion and let us know what you think!

Wednesday, March 3, 2010

Record-Breaking Diamond Sold

Last September, Petra Diamonds discovered a 507 carat white diamond in the Cullinan mine of South Africa – the same mine from which the Star of Africa and many other British crown jewels were taken years ago.  Judged to be one of the twenty largest high-quality rough diamonds ever discovered, the stunning new stone sold for a whopping $35.3 million last week to a Hong Kong jewelry company.  The sale sets a new record for the highest price ever paid for a rough diamond, and has heightened anticipation of what the final polished gem may look like.  Many feel that it has the potential to join the ranks of some of the most important jewels in the world.

Regular readers of our blog may remember previous stories of exceptionally large gemstones and a game we like to play in which we compare the actual stone’s price to Diamond Nexus Labs’ own standard price of $99 per carat.  That means that if we were to produce a Diamond Nexus simulant replica of this staggering new diamond, it would be priced at $50,193.  That’s approximately 1/700th of the price of the mined diamond.  Bear in mind, however, that after cutting, the mined diamond will actually weigh much less than 507 carats, and will probably cost even more than its current $35.3 million.  How big will the change be?  Until the new jewel is unveiled, we can only speculate.

Tuesday, March 2, 2010

Weekly Facebook Poll

Every Monday, our Facebook page features a new "Love It Or Hate It" photo where fans can write their opinions of each week’s highlighted piece.  This week, it’s the Callisto ring in the spotlight.

An elegant multi-stone design, this ring is also big on functionality and comfort as its low profile setting helps reduce snagging.  The Callisto features charming lines and a Round Brilliant cut center stone gently accented by forty .01 carat gems. The asymmetrical swirl of the band offers a unique twist on a newly popularized ring style.

If you have a Facebook account, click here to join the discussion and tell us what you think!